Is now a good time to plan my Christmas promotions?
Now is a good time. Yesterday even better. Last week better still. Last month...
It is difficult to identify a point at which it is too early to plan your promotions for the Christmas holiday season. Perhaps it would be overkill to plan your 2012 Christmas promotions prior to the end of 2011, but, short of that, advance planning is your very good friend.
Why?
Every aspect of the product supply chain becomes more constrained during and approaching the holiday season: manufacturers' factory schedules fill up; distributors' time is eaten up with the inevitable complications surrounding last minute rush orders; shippers experience their highest volumes of the year; and your target audience is less and less likely to be available to see/participate in/respond to your promotion as travel and holiday plans are cemented and your more forward-looking competitors' promotions and events have already won the attention, time, and budget of your market.
Advance planning allows you to avoid or overcome the aforementioned difficulties which attend last minute holiday promotions and can help your promotional efforts achieve greater success, likely with less difficulty, lesser cost, and higher value.
If you have not already planned your holiday promotions, delay no further.
- Hop on Halloween promotions.
- Think Thanksgiving promotions.
- Commence Christmas promotions.
- No time to waste for New Years promotions.
In all seriousness, if you have not already started your 2011 holiday season promotions, please contact us, or the promotional consultant of your preference, today.
Posted by Dante G. Marino at 8/31/2011 9:03 PM 
Categories: General Promotional Questions:Scheduling:Availability:Feasibilty
Categories: General Promotional Questions:Scheduling:Availability:Feasibilty
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