Do promotional products have to be used as giveaways?
As a rule of thumb, no. The overwhelming majority of products can be resold or used in a self-liquidating manner. (attached to / included in / connected with a product or service you sell for a price which covers or offsets the cost of the item)
If you are looking for custom products for resale, white label products, etc., be sure to let your promotional consultant know your intentions and goals. Doing so will allow him/her to make useful suggestions. In particular, extra consideration should be given to packaging and labeling if resale is intended.
It is worth noting not all products are suitable for resale use. Famous label incentive and corporate gift items, for example, sourced from your promotional consultant may not be resale suitable as the brand may have restrictions, conditions, or requirements with respect to such use.
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